Word!!! – Marketing your next event – String Theorie

Word!!! – Marketing your next event – String Theorie

Instead of writing yet another article on String Theorie (https://www.facebook.com/StringTheorie) who’ve we’ve been concentrating on this week I’d figured I’d make this article about effective marketing. Of course at the bottom of this post is also my video and Lisa’s excellent photos.

So how do you throw a CD release party and get noticed? LBR gets invited to a handful of these a month and of course can’t attend them all. Some are at The Webster Theater in Hartford which tends not to be a very pleasant experience, so I write those off instantly. Others are half way across the State in small clubs with no lighting or PA, so we can’t really help you by promoting the event with video or even photography after the fact if we can’t see or hear you.  Most of the ones I do attend are held at venues that actively support the live and local music scene and provide good lighting and sound systems, with a nice atmosphere.

I must say that the String Theorie CD release party is going to be a benchmark for future events for a long time unless some of the bands reading this step-up their game. First was the letter that came in the mail which contained a personalized invitation. Wow when does that happen anymore in the age of Social Media? Next was the fact that the members of String Theorie went out of their way to engage the mainstream media, (and even included us in that effort). So we gave them interviews and people promoted and reviewed their CD, previous to the event creating a buzz.

The event itself was just amazing, from the hand built stage, props, guest artists, food and drinks specials at the Firebox next door, the list is endless. They even had reserved seating and a full film crew there to produce a DVD of the event. The event was held at Billings Forge in Hartford, CT in their Studio building which is adjacent the Firebox restaurant, what a great venue combination. I am not going to go into the details here but you can see from our video and Lisa’s pictures what kind of night it was.

They even arranged an after party which included other artists such as MobJack and Little Ugly at The Firebox.  This was just a phenomenal effort by the band and their supporters to promote something they spent over 19 months creating.  The event was very well attended with only standing room available by the end of the evening, my guess is close to 200 people attended.

So bands start thinking outside the box here and do something different, make your next event special by considering your fans experience and making it something to remember…


“Little Elephant Release with Glenn Roth




From String Theorie CD Release w Glenn Roth, posted by on 3/25/2012 (72 items)

Generated by Facebook Photo Fetcher

Michael Lawson2nd Opinion Technology

Self-employed super geek by day (http://www.2ndot.com)  and videographer for the locally famous by night, as well as blogger, editor and publisher for Local Band Review.

On a whim Michael and co-founder Greg Flint created the business plan for Local Band Review on a bar napkin with the mission statement of ”Get into shows free and work for beer”, but this was just the beginning.  Local Band Review has grown to be one of the biggest independent music centric blogs in Connecticut with weekly articles, first rate band videos and excellent photography.

Michael started his video career in high school filming sporting events on reel to reel videotape with about 125lbs of video gear. After breaking several cameras, Michael then decided to expand his skills by breaking computers for a living. He has been successfully self-employed as a high level technical consultant, programmer and network design guru since 1994. Michael is also a collector of all kinds of technology and musical devices and will eventually end up on an episode of Hoarders.

Never losing his love for music or video and sadly missing the real MTV Michael decided to start stalking and filming local musicians in 2009. The Local Band Review YouTube channel continues to grow and is heavily used by the bands, promoters and venues to spotlight Connecticut’s local music scene.  Later in 2009 Michael started the Local Band Review Fan Page which continues to gain fans on a daily basis, and is one of the most active local fan pages relating to music on Facebook.

In the summer of 2011 it was evident that Local Band Review needed to finally get its act together and create the Local Band Review website.  With the help of all the people listed on this page, it has been an unqualified success. Still not satisfied and always looking for new ways to promote music Michael then started a video streaming channel on UStream which features longer format shows with interviews and live performances with such shows as Scene Queen lsg and  Forgotten Footage.

So how’s the getting into shows free and beer gig going? Well if you consider the amount of work to get those benefits not too well in monetary terms, but wouldn’t give it up for the world. Thanks for all the support from the bands, musicians, venues, contributors and finally our fans and viewers, without you this wouldn’t of been possible.

Mike’s Stuff on LBR: http://www.localbandreview.com/author/Michael/



Lisa Sanchez Gonzalez – lsg Original

Lover of music and the visual arts, Lisa Sanchez Gonzalez is the insanity behind lsg original photography. lsg specializes in artist and performer photography. She’s had the honor of photographing national bands such as Weezer, Snoop Dogg, A Simple Plan, Paramore, Whitesnake, Wye Oak, and The Antlers along with countless local bands and performers.

Hailing from Hartford, CT, Lisa is a life- long music connoisseur. Growing up, her mother exposed her to everything from The Stones to Simon and Garfunkel to Earth, Wind, and Fire to Loretta Lynn…and everything in between. No genre was left unexplored in her vinyl collection. She saw her first concert at 14…Rod Stewart at the (then called) Hartford Civic Center. Thirty years later, it’s still her favorite pastime.

Lisa has two kids (grown!) and a day job. Her loves of music and photography have melded into a second career. And her love of CT keeps her promoting and pushing for local artists and performers. Lisa spends the greater part of her free time seeing and shooting live bands, performers, and artists and art work…and purchasing vinyl!

Scene Queen lsg on Facebook: https://www.facebook.com/Scenequeenlsg

lsg Original Photography on Facebook: https://www.facebook.com/lsgoriginal

Lisa on LBR: http://www.localbandreview.com/author/lsg/



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