Instead of writing yet another article on String Theorie (https://www.facebook.com/StringTheorie) who’ve we’ve been concentrating on this week I’d figured I’d make this article about effective marketing. Of course at the bottom of this post is also my video and Lisa’s excellent photos.
So how do you throw a CD release party and get noticed? LBR gets invited to a handful of these a month and of course can’t attend them all. Some are at The Webster Theater in Hartford which tends not to be a very pleasant experience, so I write those off instantly. Others are half way across the State in small clubs with no lighting or PA, so we can’t really help you by promoting the event with video or even photography after the fact if we can’t see or hear you. Most of the ones I do attend are held at venues that actively support the live and local music scene and provide good lighting and sound systems, with a nice atmosphere.
I must say that the String Theorie CD release party is going to be a benchmark for future events for a long time unless some of the bands reading this step-up their game. First was the letter that came in the mail which contained a personalized invitation. Wow when does that happen anymore in the age of Social Media? Next was the fact that the members of String Theorie went out of their way to engage the mainstream media, (and even included us in that effort). So we gave them interviews and people promoted and reviewed their CD, previous to the event creating a buzz.
The event itself was just amazing, from the hand built stage, props, guest artists, food and drinks specials at the Firebox next door, the list is endless. They even had reserved seating and a full film crew there to produce a DVD of the event. The event was held at Billings Forge in Hartford, CT in their Studio building which is adjacent the Firebox restaurant, what a great venue combination. I am not going to go into the details here but you can see from our video and Lisa’s pictures what kind of night it was.
They even arranged an after party which included other artists such as MobJack and Little Ugly at The Firebox. This was just a phenomenal effort by the band and their supporters to promote something they spent over 19 months creating. The event was very well attended with only standing room available by the end of the evening, my guess is close to 200 people attended.
So bands start thinking outside the box here and do something different, make your next event special by considering your fans experience and making it something to remember…
“Little Elephant Release with Glenn Roth
From String Theorie CD Release w Glenn Roth, posted by on 3/25/2012 (72 items)
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